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Old 9th Aug 2019, 11:11 AM   #1
Professor Moriarty
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Default Cinema 4D R21 Subscription Model -- Is LightWave last man standing?

In case you hadn't heard the news, Maxon is streamlining Cinema 4D in R21 (due in September). No more fragmented, confusing versions (Studio, Broadcast, etc.) to choose from--everyone gets the same full suite of features, for the low, low price of $3,495 for a perpetual license. But wait, there's more! Maxon is also introducing a subscription model with R21, for $720/year or $95/month (which works out to $1,140/year). Adding on Redshift increases the rent to $984/year or $117/month (which works out to $1,404/year).

With this move, LightWave is now one of the few remaining DCC platforms that doesn't have a subscription-based licensing model either as an option or as its sole model. Any predictions on how long that state of affairs will perpetuate? Frankly, I don't see how LightWave can hang on, much less continue to invest in desperately-needed improvements, if NewTek doesn't have a more steady source of revenue. It will also be interesting to see how long Maxon allows perpetual licenses to continue being a thing with Cinema 4D.

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