Wow, a lot of negativity here.
"Why don't they just create a new series?"
Because the Star Trek brand has a huge amount of built-in brand recognition.
"It doesn't look like 'The Cage' era design-wise."
Let's face it, modern technology caught up with and surpassed the look of Star Trek a long time ago. A new series set in the 23rd century that looks like it was filmed in 1964 would be laughed off the air.
I'm with Starbase1 on this one. Tell us a good story, with good acting and good production values. I for one can't wait until this airs.